About
Highly proactive, creative, and results-oriented Content Production Analyst with 3+ years of experience in digital marketing, communication management, and content strategy. Proven ability to drive brand consistency, optimize performance metrics, and manage end-to-end content lifecycles for diverse digital platforms. Eager to leverage expertise in digital culture and artificial intelligence to innovate content strategies. Currently excelling as a Content Production Analyst at Fluxe, with prior roles as Social Media Analyst at BlinMy and Communication Manager at Minerva Consultoria.
Work
→
Summary
Currently responsible for end-to-end content production and strategy at Fluxe, a strategic partnership and process consulting firm.
Highlights
Led the planning and production of engaging content across diverse digital media channels to enhance brand visibility and engagement.
Managed community interactions, fostering strong relationships and brand loyalty as a Community Manager.
Analyzed performance metrics to optimize content strategy, ensuring data-driven decisions and improved outcomes.
Designed and produced compelling graphic assets, maintaining a consistent visual brand identity.
Developed high-impact copywriting for various platforms, driving user engagement and conversion.
Scripted and oversaw video production, enhancing multimedia content offerings.
Managed complex content calendars and deadlines, ensuring timely delivery of all projects.
Spearheaded the development and maintenance of a consistent brand identity, enhancing market recognition.
→
Summary
Managed social media presence and digital marketing campaigns for clients at BlinMy, a digital marketing consulting agency.
Highlights
Executed planning and production of digital content across various social media platforms, increasing client online presence.
Served as Community Manager, engaging with audiences and building online communities for clients.
Developed compelling copywriting for social media campaigns, enhancing message resonance and reach.
Coordinated and managed project teams, ensuring efficient workflow and timely delivery of campaigns.
Designed and implemented targeted advertising campaigns, optimizing budget allocation for maximum impact.
Provided client support and managed relationships, including high-profile clients like Tadeu Schmidt and Maria Beltrão.
Conducted in-depth trend research to inform content strategy and maintain competitive advantage.
Developed comprehensive content editorials and monthly content plans for multiple clients.
→
Summary
Directed communication strategies and managed public relations for Minerva Consultoria, a junior enterprise focused on public management.
Highlights
Developed and implemented the editorial line for the company's social media, significantly boosting online engagement.
Standardized the aesthetic and content quality of all corporate materials and documents, enhancing professional image.
Analyzed communication performance metrics to refine strategies and improve outreach effectiveness.
Produced high-quality graphic assets for social media, ensuring visual consistency and brand alignment.
Contributed to optimizing organizational culture through internal communication initiatives.
Managed a team, fostering collaboration and professional development.
Organized and promoted internal and external events, increasing company visibility and networking opportunities.
Led the creation and implementation of branding initiatives, strengthening the company's market identity.
→
Summary
Conducted academic research focusing on democracy and political theory at the Federal University of Rio de Janeiro.
Highlights
Developed intervention strategies based on critical analysis and discussion of bibliographies related to democracy and diverse political thought approaches.
Organized and managed research projects, ensuring systematic data collection and analysis.
Languages
English
Conversational
Spanish
Basic
Skills
Content Strategy & Production
Content Planning, Digital Media Production, Content Design, Content Management, Editorial Planning.
Branding
Brand Development, Brand Consistency, Brand Management, Brand Strategy.
Data Analysis
Performance Metrics, A/B Testing, Google Analytics, Social Media Analytics.
Community Management
Audience Engagement, Social Listening, Online Community Building.
Project Management
Timeline Management, Workflow Optimization, Team Coordination, Agile Methodologies.
Figma
UI/UX Design, Prototyping, Collaborative Design.
Canva
Graphic Design, Template Customization.
Microsoft Office Suite
Word, Excel, PowerPoint.
Business Process Management (BPM)
Process Optimization, Workflow Automation, Operational Efficiency.
Illustration
Digital Illustration, Concept Art.
Adobe Photoshop
Image Editing, Photo Manipulation.
Procreate
Digital Painting, Sketching.
WordPress
CMS, Website Management, Content Publishing.
MailChimp
Email Marketing, Newsletter Campaigns.
Manychat
Chatbot Development, Messenger Marketing.
HTML
Web Development Basics, Content Structuring.
Notion
Workspace Management, Knowledge Base, Project Tracking.
Kortex
CRM Software, Customer Relationship Management.
RD Station
Marketing Automation, Lead Management, Inbound Marketing.
Trello
Task Management, Team Collaboration.
Pipefy
Process Automation, Workflow Management.
Meta for Business
Facebook Ads, Instagram Ads, Social Media Advertising.
Copywriting
Marketing Copy, Ad Copy, Scriptwriting.
Graphic Design
Visual Identity, Brand Guidelines, Digital Assets, Infographics, Layout Design.
Market Research
Trend Analysis, Competitive Analysis, Audience Insights.
Google Workspace
Google Docs, Google Sheets, Google Drive.